Liquorice Allsorts

Liquorice Allsorts, was literally discovered by accident in 1899 when a salesman knocked over his tray of samples. Today Liquorice Allsorts have more than a 70 per cent share of their market, and are the number one sweet brand in local newsagents

Bassett's Liquorice Allsorts were created by accident in 1899, when Charlie Thompson, a salesman for Bassett's visited a wholesaler with a sample of liquorice and cream paste specialities - chips, rocks, Buttons, nuggets, plugs and twists. Each item was offered to the wholesaler and in turn was refused. The salesman clumsily gathered his samples boxes together, knocking them over and spilling the colourful sweets on the counter. The wholesaler saw more attraction in the 'mixed' sweets and placed an order. The salesman named them Liquorice Allsorts.