When Jelly Babies were launched in 1918 to celebrate the end of World War I, Bassett's called them "Peace Babies". Shortage of raw materials stopped production during the Second World War, but was resumed in 1953 when the sweets became known as Jelly Babies.
Each Bassett's Jelly Baby has an individual colour and name: Brilliant, Bubbles, Baby Bonny, Bigheart and Bumper.
More than a billion Bassett's Jelly Babies are made every year.
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