Four Square Man

The name Four Square emerged when Mr Barker, while talking on the telephone to one of the buying group members on 4th July 1924, drew a square around the 4 of the date on his calendar. He immediately realised he had a suitable name for the buying group, stating that “they would stand ’Four Square’ to all the winds that blew”.

During the 1950’s the Foodstuffs advertising department designed the famous Four Square man who initially appeared only in newspaper advertising and posters, but was developed to become part of the Four Square identity, appearing in every Four Square store and eventually becoming a nationally recognised icon in New Zealand, remaining famous to this day.